Continuing the Social Networking argument

As more and more organizations attempt to enter the "social networking" market via developing their own at-home apps or jumping onto one of the already-established channels, we're learning that it's a difficult genre to market. One of the reasons that makes it so difficult to manage is that you're asking your audience to dedicate a large amount of time to the effort. This post from ReadWriteWeb chronicles just how much time people spend social networking and how much of an obstacle it is to the "normal person."