Tuesday, April 22, 2008

Continuing the Social Networking argument

As more and more organizations attempt to enter the "social networking" market via developing their own at-home apps or jumping onto one of the already-established channels, we're learning that it's a difficult genre to market. One of the reasons that makes it so difficult to manage is that you're asking your audience to dedicate a large amount of time to the effort. This post from ReadWriteWeb chronicles just how much time people spend social networking and how much of an obstacle it is to the "normal person."


James Moore said...

So how much time are you spending on social media? Do you think the time is well spent?

Mike Ermitage said...

Good questions. I probably spend more time researching them than actually using them. I'd estimate I spend about an hour or so a week but I consider myself a light user.